40 years ago, TheraBand invented and pioneered the use of elastic resistance products with the original flat resistance band and corresponding system of progressive resistance. TheraBand owns the familiar yellow, red, green, blue, black, silver sequence that easily identifies exercise progression. Today, the portfolio has grown to include tubing, band loops, latex-free options, and now the revolutionary CLX Consecutive Loops. This leading line of progressive elastic resistance products boasts the #1 clinical market share among all practitioner types, the highest unaided brand awareness, and twice the likelihood to recommend over any other brand.